The Society for Media Psychology and Technology invited me to share what I've learned from creating psychology YouTube videos. Here's an excerpt of what I said:
The most frequent concern I hear from psychologists who want to make videos is, “I don’t have the equipment” or “I don’t know how to make a good looking video.” This makes sense as many psychologists first get exposed to media work through traditional means (e.g., local news) which produce professional quality videos.
But the YouTube audience doesn’t prioritize production value. Yes, you need to publish high definition videos with decent sound, but most smartphones do that. YouTube was built on handheld “real” footage and its audience craves authenticity. They want videos that directly speak to them and to make them feel like they are watching something honest, not formal.
If you want to become a successful content creator on the Internet, you must find a way to share some authentic aspect of who you are. If you’re funny, be funny. If you’re serious, make it serious. If you’re really into baseball, talk about baseball! Your content doesn’t need to look or sound perfect, but it does need to feel like you.
Read the full article for more.