Using Social Media to Promote Psychology

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As a followup to my earlier post on new media for psychologists, I contributed to this month's gradPSYCH magazine cover story on You: The Brand by Anna Miller. The article overviews the pros and cons of using the internet to promote yourself, your work, and the field of psychology.

There are some great words of wisdom from Drs. Pamela Rutledge and David Ballard and doctoral candidate Jason G. Goldman, the author of Scientific American's The Thoughtful Animal blog. Here's an excerpt:

Goldman's choice to write about animal behavior — as opposed to organizational psychology or autism, for instance — was simple: It's what interests him most. "Everything I write about is because I want to, and I'm glad that other people find it interesting," he says. "But if it's not interesting to me, then it's not going to be good." Online audiences are receptive when that genuineness comes through, says Ballard. On the other hand, if the only reason you engage in social media is for personal gain, you will get caught. "People are going to pick up on it if you're only doing it to get business, to get the job, to make money, to rack up contacts," he says. "That backfires because people find it distasteful."

Check out the full article for more. 

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